Better Choice Company Inc (BTTR)

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Better Choice Company Signs Memorandum of Understanding with Nutrisur S.A. for Development Rights of CBD Infused Pet Supplements

https://finance.yahoo.com/news/better-choice-company-signs-memorandum-110000021.html

NEW YORK, April 12, 2019 (GLOBE NEWSWIRE) -- Better Choice Company, Inc (BTTR) (BTTRD) (the “Company”) is pleased to announce that it has signed a memorandum of understanding (“MOU”) with Nutrisur S.A. (“Nutrisur”), an Uruguayan company dedicated to the production and commercialization of food and nutritional supplements for animals, for the exclusive rights to develop cannabidiol (“CBD”) infused supplements, treats and other products for pets, based on ingredients adequate for their respective diets.

“Nutrisur has a long history in developing innovative products focused on animal nutrition. Joining forces with their experienced team to exclusively develop a range of Bona Vida branded supplements, treats and other products leveraging the Bona Vida CBD is what we consider just the beginning of a long-term synergistic relationship. We are excited to help Nutrisur enter the rapidly growing CBD market, while leveraging their established production facilities located in Uruguay. We look forward to the growth we can achieve together,” said Damian Dalla-Longa, Co-Chief Executive Officer of Better Choice Company.

“In founding Nutrisur our goal has always been to provide the best products for animal nutrition. We are excited to enter the increasingly popular CBD market. As veterinarians we believe in the health benefits of CBD for pets. We are looking forward to the development process with the Bona Vida team to explore all of the innovative products that we can create here in Uruguay,” said Carlos Velázquez, Co-founder and Chief Executive Officer of Nutrisur.

About Nutrisur
Nutrisur is a 100% Uruguayan company dedicated to animal nutrition. After working for more than 20 years in the livestock sector, veterinarians Carlos Velázquez and Ramón Juambeltz founded Nutrisur, a company devoted to the production and commercialization of food and nutritional supplements for animals. Nutrisur emphasizes on innovation and the development of products designed for the specific needs of producers and their animals, and is made up of a team of workers, technicians and entrepreneurs who strive to provide the best solutions for their clients and anticipate their requirements; promoting more efficient production methods, and priding themselves on doing business ethically, with respect to the environment. For more information, please visit http://www.nutrisur.com.uy/.

About Better Choice Company, Inc.
At the foundation of Better Choice is the belief that good health practices and nutrition contribute to and promote a higher quality of life. Recently, Better Choice entered into definitive agreements to acquire TruPet an online seller of pet foods, flea and tick products pet nutritional products and related pet supplies and Bona Vida, an innovative emerging CBD platform, focused on developing a portfolio of brand and product verticals within the animal and human health and wellness space. For more information, please visit https://www.betterchoicecompany.com.