Genius Brands International Inc (GNUS)

[rickn23]

It was GNUS"s job to market the show to broadcasters, to get the show air time. The more broadcasters that carry the show, the more money GNUS makes.

It would be the broadcasters job to market the show to their audience. The larger the audience the more money the broadcaster makes.

GNUS really doesn't have the money to market the show to the audience, even as a co-venture with the broadcaster.

The core audience for Rainbow Rangers is preschool girls. Any marketing of the show really has to be done to their parents. I'm not sure how engaged parents are to be talking about the show on social media. I doubt most watch the show.

As far as social media is concerned. Nick Jr. has a webpage dedicated to Rainbow Rangers, you access some shows. GNUS has a Facebook page.

GNUS has uploaded commercials and episodes on YouTube:

Oddly over 50,000 views, but zero comments.

Almost 2,000 views and one comment.

It's pretty much the same with Llama Llama. I don't see much discussion about the show online. But, what I have seen is a lot of feedback/reviews (on Amazon) about the merchandise sold for the show, which is mostly positive, where parents say how much their kid loves Llama Llama or one of the other characters (not necessarily the Netflix show, though).

Maybe we will see more talk about RR once merchandise is available