NeoMedia Technologies, Inc (NEOM)

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OT DD Navio Opens New Universe of Mobile Content to Owners of Verizon Handsets
Wednesday November 15, 8:00 am ET
Navio's Digital Commerce Platform is First Large Scale Solution to SupportDirect-to-Consumer Services for Verizon Handsets

http://biz.yahoo.com/prnews/061115/sfw062.html?.v=85

CUPERTINO, Calif., Nov. 15 /PRNewswire/ -- Navio Systems, Inc. (www.navio.com), the leading provider of rights-based direct-to-consumer commerce solutions for web and mobile, today announced the availability and certification of off-deck content delivery services to Verizon handsets through its digital commerce platform. Now Verizon data subscribers can purchase mobile content such as ringtones and wallpapers from any Navio web and mobile site, receive delivery of that content to their Verizon handset, and have the charges applied directly to their Verizon bill.
Previously, Verizon subscribers were limited to browsing and purchasing content exclusively through Verizon's "Get It Now®" service. With Navio, consumers now have expanded choices -- they can conveniently browse, buy, and receive delivery of a vast array of mobile content directly from Navio-powered web and mobile storefronts, gaining all the benefits of Navio's rights-based service, including:


* The unique ability to purchase the "rights" to content in addition
to the file itself, such as the right to redeliver content to a new
phone
* A "digital locker" enabling users to access the rights to their
content collection from any connected device, and to download it
when and where it's needed
* Participation in opt-in and loyalty point programs, providing access
to a wide range of special offers and incentives provided by content
owners, with the ability to conveniently store and manage their
digital currency (such as digital cash or loyalty points) in their
digital wallet

Navio's announcement means that content owners, such as music, media, and entertainment companies, now have direct access to the significant audience of Verizon handset owners, while maintaining flexibility and control over the merchandising and pricing of their content, and protecting their digital rights. Major record labels and music resellers can now package, sell, and securely distribute movie clips, ringtones, wallpapers and more for use on Verizon handsets, merchandising their content in flexible ways -- by the ring tone, by the track, by the album, or by the artist bundle. Additionally, entertainment and media companies can distribute, track, and manage movie titles, videos, and mobile content directly to Verizon handset owners.

As a powerful marketing and distribution platform, Navio's solution enables content owners to promote their vast content catalogs to Verizon subscribers through a variety of marketing campaigns, including text-in mobile campaigns ("text-to-buy," "text-to-win," etc. campaigns) and premium SMS campaigns, as well as through web venues such as web stores, fan sites, and blogs.

"With Navio, some of the world's most well known media brands can now sell mobile content directly to owners of Verizon handsets," said Stefan Roever, CEO and founder of Navio. "This is a huge win for consumers who can now access the digital content they want, in the venue that makes sense for them. We are pleased that we can now serve our customers better with one of the most extensive mobile distribution platforms in the U.S."

About AV

The "AV" symbol guarantees that digital media being purchased is the "authorized version" -- originating from the official content owner -- and is not pirated, infected with a virus or loaded with spyware. AV means online transactions are secure and guaranteed, and personal and payment information is protected by strong SSL encryption, in transit and during storage. When consumers register on AV-enabled sites, their purchased media rights are perpetually stored, so they can redeliver content to their PC or mobile device in the event of hardware change or failure. AV is used by media brands such as Fox Sports, Fox Music, and Atom Entertainment.

About Navio

Navio is the leading provider of direct-to-consumer solutions for mobile and web-based commerce. Based on a powerful rights-based commerce platform, Navio is changing the way digital content is distributed by enabling consumers to buy "at the edges of the network," not just at centralized destination sites. Navio was named 2006 Technology Pioneer by the World Economic Forum, 2006 "Red Herring 100 North America", 2006 "Top 100 Digital Media Company" by onHollywood, 2006 SIIA Codie award finalist, and a FastCompany Fast50 "Reader Favorite." Visit www.navio.com.

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