In the Mining Exploration Market, regardless of the value of the asset(s), or the strengths of the management team of any mining company, nothing means more to any type of investor than LIQUIDITY. With literally thousands of ‘explorers’ seeking investment dollars to make their respective dreams come true, singling yourself out in the investment community is a huge challenge. And, obviously, to invest in the first place, we investors need to be convinced we are going to make money over our specific timeframe. To inspire those investors, the Company must find ways to generate ‘demand’ for the company’s stock that dramatically exceeds the ‘supply’, or stock offered for sale. As with any ‘Supply & Demand’ scenario, the higher the ‘Demand’, ideally, the higher the stock trading price.
Over the years, Explor Resources Inc. EXSFF-OTC; EXS-TSX.V; E1H1-Frankfurt has employed a variety of media facilities and services to generate interest in the Company, and ‘Demand’ for the stock. They have advertised in industry specific newsletters, newspapers, magazines & websites. They have employed newsletter writers with established distribution to feature the Company’s assets. They have participated in various Trade Shows and hosted investor events around the world. Other services have been employed to upgrade & maintain the Company’s website and develop their presence on popular social media.
All media providers & advertisers promote themselves, as they did with Explor, on the basis of how many people will actually be exposed to the Company through their service(s), or in their language…their ‘Reach’. Even though the ‘Reach’ associated with the various services employed by Explor over the years has been relatively limited, generally less than 100,000 people, each had some measurable impact on the stock, especially in conjunction with significant drilling results, or an important acquisition.
Recently, I’ve heard the Company has been researching a variety of media distribution services to ‘Reach’ as many new prospective investors as the budget will bear. Its rumored they are having discussions with a major US based firm to produce a highly informative video speaking to GOLD moving forward, and Explor over the next five years, obviously focused on the Company’s flagship Timmins Porcupine West GOLD Resource (TPW). This firm’s combined online and television distribution; national syndication; social media presence, and other optional media distribution represents a ‘Reach’ IN EXCESS OF 100,000,000 people throughout North America! That’s a thousand times more ‘Reach’ than anything the Company has employed in the past. I’m hearing that their video distribution includes the likes of CNN, Bloomberg, CNBC, and Reuters, to name just a few. Given the recent resurgence in interest in GOLD, I’m optimistic this move will have a dramatic bearing on the company’s future.
The development of the Company’s Timmins Porcupine West (TPW) GOLD Resource is the single most important event in Explor’s history. Initially extracting 250,000ounces of GOLD at the surface of the heavily explored Central Pit region of the Deposit, and then, excavating downward to an estimated 1,000,000ounces underground, Explor’s future equity value looks very promising.
The timing of this advertising campaign is very interesting. I know Dupont (the company’s President & CEO) has been working with a number of financiers over the past number of months. Perhaps this aggressive promotional campaign is being considered in conjunction with a funding agreement on the TPW GOLD Deposit?