CV Sciences Inc (CVSI)

[sapote]

I believe the answer is, it depends. The sites you pointed out looks like they only distribute wholesale. My guess for the new CVSI trademark is a new line of consumer products, not a new brand for wholesale. So CVSI may not be concerned. However, if New Harvest Labs gets in to consumer products, CVSI may have reason to seek a change from New Harvest Labs.

For example, you have sites like Appleinsider.com which is an Apple rumor website, but Apple, Inc. does not go after them. Other domain name war examples famously include http://nissan.com/ (check it out - Nissan Motors didn't win), and way in the past you had MTV.com, McDonalds.com, all involved in lawsuits. In those cases the well known companies sued even though the persons operating the sites weren't directly competing with them.