Baristas Coffee Company, Inc. (BCCI)

[MikeyInTheD]

I am sorry to anyone who fell for the lies of BCCI. It was easy to read through the overly positive PRs when logic was applied. Where did the company get the millions required for the national advertising campaign? They didn’t and these ads were to attract investors and not consumers. Why hasn’t the company been touting the successful conversion of click-thrus to sales since the ads started? Possibly because they haven’t seen a significant increase to the trend of sub-$1000 sales quarters. They grab onto hype industries and pump out PRs to attract investors. This same scam has been run with Barista’s bikini coffee shops, franchising rights being sold, Barista’s ice cream, imminent NASDAQ uplisting and so much more. None of these things ever result in lasting shareholder value. I wish they would because no one wants to see a company or its shareholders continually punished but there just isn’t any value here.