DNA Brands Inc (DNAX)

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DNA Brands Signs Fleet Agreement, Enters Rideshare Market
GlobeNewswire•March 25, 2019
Fort Lauderdale, FL, March 25, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- DNA Brands Inc. is pleased to announce that the company has signed a fleet agreement with RideShare Rental (https://www.ridesharerental.com). In the coming days, DNA Brands will be announcing the purchase of its first set of cars in its fleet. The fleet will be made available to rent to Uber and Lyft drivers in the South Florida Region.

DNA Brands has obtained friendly financing in order to begin the fleet purchase process. The company fully intends to continue adding cars to its fleet monthly. The company has also begun a Reg A registration statement, working with a committed funder. Once the Reg A is accepted by the regulators, the company will be in a better position to add vehicles to the fleet at a greater speed.

Initially concentrating in the South Florida region, DNA Brands is the First fleet operator in the State of Florida with www.RideshareRentals.com and anticipates to cover the whole state by years end.

“Effective February 1, 2019, longtime consultant to DNA, Howard Ullman, joined DNA Brands management and was appointed to the position of President of DNA Brands. Howard brings a successful 35+ years of being a serial entrepreneur. Mr. Ullman will be in charge of implementing the RideShare side of the business. In the coming weeks, Howard will be conducting an interview with Uptick Newswire to explain the logistics of this fleet agreement, the Revenue model and take some investor questions. Any investor/ shareholder questions can be emailed to [e-mail] prior to the interview.

“Although DNA is a holding company and we do own an award winning beverage line and IP, Howard and I will be focusing on building out our Rideshare Rental fleet business. It is a very straightforward business model, which is not too capital intensive and has healthy margins,” stated CEO Adrian P. McKenzie.

In harmony with the latest news, DNA Brands will update the public in the near future as it:

Announces the purchase of the first set of cars in the fleet.
Announces when the fleet purchased is on the road, and producing revenue.
Prepares plans to expand throughout the state of Florida.
Expands beyond Florida due to Friendly financing that has been obtained and future milestone committed financing.

About the Rideshare/ Transportation Network Providers(TNP) Space:


A TNP company, also referred to as a rideshare company, provides prearranged transportation services for compensation through an Internet-enabled application or digital platform to connect passengers with drivers of vehicles for hire. TNP drivers with their vehicles join and become affiliated with TNP companies, and are then available to be dispatched through the TNP’s digital platform. Uber and Lyft are the leaders in the industry, with Uber’s valuation being about $120 Billion and Lyft’s valuation at around $15-$30 Billion Dollars.

With IPO’s of both Uber and Lyft, which are speculated to be in the near future, both companies are working diligently with US regulators to get to the public markets (it is speculated Lyft will IPO within the next few weeks). Investment banking professionals from around the world have been touting theses two expected IPO’s as the next major shift in the TNP sector. Some have even speculated that the Uber IPO could be the biggest Tech IPO ever in history.

Investors in Uber (who currently dominate the rideshare space) include those from Goldman Sachs, Microsoft, Saudi Arabia's Public Investment Fund and Japan’s Softbank. According to cnbc.com, their urban mobility platform is still growing, and Uber’s Gross bookings were $37 billion in 2017, up from $20 billion in 2016. Net revenue (the amount left after paying drivers) reached $7.4 billion in 2017, an increase of nearly 14 percent over the prior year. Also fueling the company's growth is UberEATS, which was launched in 2016. The food-delivery service is now available in 120 cities worldwide, and is actually bigger than the company's ride-hailing business in several Asian markets, including Tokyo, Taipei, Seoul, and South Korea.

Investors in Lyft have included CapitalG, Alliance Bernstein, KKR, Japanese retailer Rakuten and Canada's Public Sector Pension Investment Board. With all eyes on these two Behemoths, the playing fields and ancillary growth opportunities are plenty.


About Rideshare Rental.com

RideShare Rental (which is a wholly owned subsidiary of YayYo Inc.), bridges the gap between rideshare drivers in need of suitable vehicles, and rideshare companies whose brands depend on attracting and keeping drivers with higher-quality vehicles.