Transnational Cannabis Ltd (TRCNF)

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INTERNATIONAL CANNABIS SIGNS EUROPEAN LICENSING AGREEMENT WITH AUTHENTIC BRANDS GROUP TO DEVELOP A SUITE OF CBD PRODUCTS; DOUBLES POTENTIAL TARGETED POINTS OF DISTRIBUTION
by admin | Mar 19, 2019 | Lastest News, News
AGREEMENT INCLUDES THE MARILYN MONROE®, ELVIS PRESLEY, GREG NORMAN®, TRETORN®, AÉROPOSTALE® AND FREDERICK’S OF HOLLYWOOD® BRANDS, AVAILABLE COLLECTIVELY IN TENS OF THOUSANDS OF POINTS OF DISTRIBUTION IN EUROPE

VANCOUVER, British Columbia, March 19, 2019 – ICC International Cannabis Corp. (CSE: WRLD.U)(FWB: 8K51)(OTC: WLDCF) (“ICC” or “International Cannabis” or the “Company”) is pleased to announce a licensing agreement with Authentic Brands Group (“ABG”), to market and distribute cannabidiol (“CBD”) derived health and wellness products throughout Europe, under the Marilyn Monroe®, Elvis Presley®, Greg Norman®, Tretorn®, Aéropostale® and Frederick’s of Hollywood® brands.

ICC will leverage these widely recognized and trusted powerhouse brands that are already prominently featured on thousands of store shelves across Europe. This will enhance ICC’s opportunity to capture significant share in the following rapidly growing lifestyle and wellness categories:

Active/Outdoor: Greg Norman®, Marilyn Monroe®, Tretorn®;
Beauty and Cosmetics: Marilyn Monroe®, Elvis Presley®, Frederick’s of Hollywood®;
Wellness and Supplements: Greg Norman®, Marilyn Monroe®;
Foot Care: Tretorn®, Greg Norman®;
Health and Wellness: Greg Norman®, Aéropostale®, Tretorn®;
Lifestyle: Elvis Presley®, Aéropostale®, Marilyn Monroe®, Frederick’s of Hollywood®;
Pet: Elvis Presley®, Greg Norman®, Marilyn Monroe®, Tretorn®;
Remedy: Greg Norman®, Aéropostale®, Tretorn®; and,
Sexual Wellness: Elvis Presley®, Frederick’s of Hollywood®, Marilyn Monroe.
With a population of over 700 million, Europe provides unique opportunity to service a marketplace already familiar with CBD and primed for accelerating growth with superior products and iconic brands.

Eugene Beukman, Chief Executive Officer and a Director of International Cannabis, stated: “The European marketplace for CBD crosses nearly all demographics and product categories.

We believe that whether consumers are familiar with CBD or are first time users, they will gravitate towards these recognizable brand names that already resonate strongly across other key categories, rather than a newly created branding effort, or niche so-called millennial brands, which is a path many other companies are taking.

The relationship with ICC’s partnership with ABG creates a true “House of Brands” for ICC, which compliments its product strategy by delivering unique CBD-based solutions to diverse targeted audiences, that are both known and trusted across our entire potential consumer base, from student to senior citizen to domestic pets.

With operating licenses in 13 countries in Europe, a full-spectrum library of genetics, seeds and strains, a supply of on-hand organic product inventories ready for sale starting in Q2 2019, multiple EU-GMP certified facilities equipped to formulate and produce various product lines and experienced operations, branding, marketing and quality assurance personnel, ICC is in pole position to supply its distribution network and the consumer from seed to sale.

What’s more, in addition to the Company’s existing base of 39,000 retail outlets and pharmacies, the ABG partnership provides potential entree to tens of thousands of distribution channels and points of sale where the existing offerings can potentially be augmented by CBD products.”

“ICC has positioned themselves in Europe as one of the first movers and vertically integrated players in the health and wellness CBD space.” said Daniel W. Dienst, ABG Executive Vice Chairman. “We believe in the extraordinary potential of the CBD category look forward to collaborating with ICC to launch these brands in CBD across the European market.”

The licensing agreement between ICC and ABG was developed in conjunction with advisory services provided by Cannabis Lifestyle Partners (“CLP”).

The licensing agreement was executed on March 18, 2019 and extends for a ten-year term from the effective date.

https://intlcannabiscorp.com/news/icc-signs-european-licensing-agreement-with-authentic-brands-group/