Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Let's be clear.

You will never buy this stock because you believe that the discounted cash flow of future earnings is higher than the market has priced - the classical reason to buy stock.

Look at how much BCCI owes and most recent published quarterly revenue. $10K?

You buy BCCI because you believe in the company's PR ability, which moves the stock price, and your ability to time that. And BCCI has been brilliant at that, producing significant market price swings.

Speaking of which, if the recent 'advertising' for Super Bowl and Grammys had produced a significant revenue spike, don't you think it would have been publicized? Easy to say you are 'sold out' if inventory supplied is low, which is likely for a company with no cash.