Roku Inc (ROKU)

[Noonehasthisusername]

Roku target raised to $85 at NeedhamFont size: A | A | A
11:41 AM ET 3/14/19 | Briefing.com
. The firm raise 12-month PT for Roku to $85 (from $65), and says Roku remains the firm's top pick for 2019 owing to: a) Roku is a platform company "arms dealer" that aggregates 5,000 third-party premium streaming video apps; b) At 27mm OTT users, every new streaming service (including DIS, T, and APPL) will sign contracts (including rev shares) that allow its new service to be viewed by Roku's users, they believe; c) TV advertisers must follow viewers to sell new products, and about 10MM Roku's users do not have linear TV, plus Roku's ad demos skew young (ie, valuable); d) the Roku Channel aggregates the best content on Roku's platform and gives Roku more control of ad units and 2x more economics (note: Roku owns no content); e) Rising barriers to entry as 50% of users now come from Roku TVs; f) international expansion; and g) Roku may be acquired.

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