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Pacific Card Services President Updates Affinity Programs

LODI, Calif., Nov 2, 2006 (PrimeZone Media Network via COMTEX) -- Pacific Financial Solutions, Inc. (Pink Sheets:PFUO), a leader in providing cashless ATM kiosks, Point-of-Banking (PBT) terminal technology and Affinity "Gift to Give" prepaid gift cards, announces Affinity (501c3) updates. Today Fred Rackers, Company President of Pacific Card Services, Inc. (PCS) Division, reiterated the initial success of the CureBreastCancer.org (CBC) Gift Card program which PCS launched last month.
Mr. Rackers is leading the market penetration of the Cure Breast Cancer Gift Card (www.breastcancercard.com) which benefits breast cancer awareness. Mr. Rackers is also developing dozens of other Affinity gift card programs that PCS will soon be launching nationwide. Mr. Rackers continues to be responsible for business development, contract negotiations, project development of new Affinity programs and marketing duties related to PCS's "Gift to Give" card initiatives.

Mr. Rackers stated, "The launch of the 'Gift to Give' card programs represents incredible revenue potential for PCS. We have numerous negotiations under way with national not-for-profit organizations that represent hundreds of thousands of card sales over the next 12 months. One particular East coast based 'For Cause' organization has indicated a potential card order for the holidays of over 50,000 CBC cards. It's an exciting period for PCS and I look forward to announcing new milestones in the very near future."

John Cutillo, Pacific Financial Solutions President, commented, "Mr. Rackers continues to demonstrate a remarkable level of understanding in stored value card business development for our company. We are leveraging Fred's many industry alliances with complementary service providers to promote our 'Gift to Give' card programs across multiple marketing channels."

About Pacific Financial

Pacific Financial Solutions, Inc. (www.pfuo.com) is a premier global distributor of financial services and products providing its customers with a wide array of prepaid stored-value and kiosk enabling devices. Pacific is comprised of fully integrated divisions: Pacific Banking Services (Point-of-Banking terminals) and Pacific Card Services. Pacific is a location services provider (LSP) for national and regional retail merchants. Pacific's continued success is driven by corporate sales, ISO's sales, Affinity sales as well as mergers and acquisitions. Pacific's global strategy centers on deploying both single and multi-use debit banking products and services along with stored-value card services worldwide.

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words or phrases "would be," "would allow," "intends to" "will likely result," "are expected to," "will continue," "anticipate," "expect," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These include the company's historic lack of profitability, end user customer acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, the need to raise funds for operations and other risks within the regulation of the industry. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company's past performance is not necessarily indicative of its future performance. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, events or circumstances after the date of such statement.

This news release was distributed by PrimeZone, www.primezone.com

SOURCE: Pacific Financial Solutions, Inc.

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