Blowing past $2.00 this week on way to $20.00 !!! Extremely undervalued and shorted with false news negativity too long. You will see....
Sephora said Monday that it will add 35 locations in 2019, including a store in New York's newest development, Hudson Yards, which launches on March 14. Other cities getting a new Sephora store include Palm Springs, Calif., Washington D.C., and Ft. Lauderdale, Fla. Sephora has 460 stores in the Americas, and 660 locations in J.C. Penney Co. Inc. (JCP) stores. E.L.F. Beauty Inc. (ELF)announced in February (http://www.marketwatch.com/story/elf-beautys-plan-to-close-all-of-its-stores-gets-analyst-support-2019-02-27) that it will close all of its 22 stores. The SPDR S&P Retail ETF (XRT) has gained 8.1% for the year to date while the S&P 500 index has rallied 10% for the period.
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