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Cloning, Seeding & Propagation has Commenced for First Harvest at end Q2
Following the establishment of our extensive genetic library in our newly licensed facility, Rubicon Organics has now commenced with cloning and plant propagation for our first crop cycle. Seeds have been planted and our climate control has been optimized.
A diverse range of strains, featuring unique stabilized cultivars, previously developed in the medical cannabis market, will be part of our first commercial output. Our R&D compartment has also commenced with our breeding program and has already identified exciting new crosses for enhanced traits and genetic stability. All novel F1 cultivars will be sequenced and maintained proprietary as a commitment to the protection of our IP.
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Rubicon Organics Submits Organic Certification Application
As a natural next step towards our first harvest in Q2, we have submitted the required documentation to achieve certified organic status under the Fraser Valley Organic Producer’s Association (FVOPA). Rubicon Organics is currently under review and full certification is anticipated prior to our first harvest.
The FVOPA‘s certification program is compliant with the Canadian Organic Standards (CAN/CGSB 32-310/32-311-2015, amended March 2018), and in accordance with the BC Certified Organic Program (BCCOP) administered by the Certified Organic Associations of British Columbia (COABC) and in compliance with the ISO 17065 program. This organic certification program is accepted by the United States, European Union, Japan, Switzerland and Costa Rica.
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Putting the Consumer at the Heart of What We Do
Having now completed Stage 1 of our consumer deep dive, interviewing >2000 consumers across Canada, Washington and California, Rubicon Organics has developed a proprietary segmentation tool with clear target audiences, underlying motivations and “need-states”.
This critical piece of research will enable us to drive product innovation and brand development against a true need or consumer insight and will be invaluable in developing consumer focused strategies going forward.
Stage 2 of the research will begin in the coming week and will bring further insight into our chosen target audiences.
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82% share appreciation since Jan 2 2019. (03/03/2019)
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Rubicon Organics, 505 – 744 West Hastings Street, Vancouver, British Columbia V6C1A5, Canada
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