Sunday, March 03, 2019 6:15:21 PM
Beyond a single site with different language translations, a different design may make sense as well. Different cultures may appreciate different designs just like different languages are constructed in different ways.
Someone shopping for vaporizers may be more inclined to seek out a website specializing in vapes alone instead of one that serves multiple purposes.
I think many sites becoming part of the funnel that have existing user bases would be another example. Users can be stubborn and may want to stick with their routine choice. Instead of being told to start going somewhere else instead.
Plus, sites in different countries are likely maintained by different groups of employees, smaller chunks would perhaps be easier for them to maintain, especially since they're targeting different demographics
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