Innovative Food Holdings Inc (IVFH)

[greasemonkeyshoes]

Any idea why the price trend is opposite of ownership % increases of the 13d filing .........
latest batch:
1,000 0.5400 02/05/2019
161,783 0.5500 02/14/2019
24,752 0.5500 02/20/2019
117,178 0.5200 02/21/2019
116,101 0.5175 02/25/2019
142,235 0.4800 02/26/2019
vs
first batch:
4,178 0.5400 09/12/2018
30,891 0.5488 09/13/2018
46,814 0.5895 09/14/2018
6,983 0.6500 09/19/2018
1,745 0.6400 09/24/2018
17,452 0.6400 09/25/2018
4,319 0.6400 09/27/2018
6,025 0.6400 09/28/2018
4,364 0.6400 10/02/2018
4,713 0.6137 10/03/2018
76,745 0.6400 10/04/2018
48,813 0.6400 10/05/2018
14,833 0.6400 10/08/2018
13,097 0.6400 10/09/2018
.........
.........