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Sunday, February 24, 2019 1:02:08 PM
https://www.linkedin.com/in/steve-mcwhirter-4a932348/?originalSubdomain=ca
https://www.demandbrandsinc.com/our-team/
Steve McWhirter
Senior V.P Sales and Marketing Canada
Formerly an integral part in Premium Brands Holdings group of companies, (PBH-T). Key Functional Areas Covered: Operations, sales, customer relations, purchasing, distribution, supply management, procurement, administration, financial oversight. Employment History 27 years of experience with executive positions in sales, marketing, manufacturing, distribution & executive management.
President, National DSD Group. Steve worked diligently to enforce the company’s mission to provide a nationally centralized DSD platform that delivers improved service levels, stronger supply chain solutions and enhanced IT solutions throughout Canada. It is Canada’s only national refrigerated direct store delivery network with $100 million in sales and 220 trucks. Vice President & General Manager at HQ Fine Foods. Steve was instrumental in the merger of two business models Hygaard Fine Foods and Quality Fast Foods making it Canada’s largest mass producing sandwich manufacture, leading the company to over 30% in increased sales ($48 million in annual sales) overseeing day to day operations, working close with regulatory and food monitoring companies, (CFIA, HACCP, ISO) General Manager, Spitz Sales Inc. (Spitz International). Steve assisted in the expansion of Spitz Sales Inc. from a marginally recognized western-based company with $6 million annual sales, expanding to international markets with sales reaching $46 million in just over 5 years. He also assisted in the company being sold to Frito Lay (PepsiCo).
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