Sears Holdings Corp. (fka SHLDQ)

[rc1968]

On the news posted to this stock symbol

My guess as to why the Kenmore, Craftsman news got posted to this stock symbol is that its all automated. They take the stock symbols as one keyword but also brands the company might have. So P&G for example might have anyone of their brands as keywords for their stock symbol for press releases to be attached to stock symbols on news services. A person is not doing this manually its all automated. Normally a company will put their stock symbol in the press release as well so it does get in those news feeds. SHLDQ nor SHLD are in those press releases, mainly because they have nothing to do with the stock. Its good for the Sears brands obviously to generate new excitement and revive the brand. But SHLDQ doesn't have any financial interest in those brands anymore. The sale is relatively new and the keyword lookup has not likely been updated anywhere yet to remove those brands from being associated with this symbol.

The sale agreement specifically says the brands were sold to Transform Holdings.