True Car (TRUE)

[desertsport]

9 analyst downgraded TRUE on Friday to avg share target of 12. The evening before on Thursday after hours they completed a merger with accu-trade. None of the reports I’ve read mention this acquisition. They’ll have a working product they can integrate under the TrueCar brand that competes with KBBs “ instant cash offer”. Kbb and autotrader have had the market cornered with the ability to give a cash exact cash offer online and the consumer can drop the vehicle off at a local dealer and receive their check. This product is currently doing that on a smaller scale. TrueCar will rebrand this plus the datamine that come with the parent company’s.