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Thursday, 02/14/2019 11:51:00 AM

Thursday, February 14, 2019 11:51:00 AM

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How ironic too believe in something so much you lose your livelihood.


Colorado store that boycotted Nike after Colin Kaepernick ad will close

In September, Stephen Martin saw a Nike ad featuring former San Francisco 49ers quarterback Colin Kaepernick.
The ad said: "Believe in something. Even if it means sacrificing everything."
The words "sacrificing everything" stood out to Martin. And he decided he needed to take a stand against Nike.
He sold off the Nike inventory in his Colorado sports apparel and memorabilia store, Prime Time Sports, and made national news as the store owner boycotting the biggest name in sports merchandise.



Martin knew the Nike boycott would hurt.
"Being a sports store without Nike is like being a gas station without gas," he said.
This week, Martin announced that Prime Time Sports will close in the coming days.

https://www.cnn.com/2019/02/14/us/colorado-store-closing-nike-boycott/index.html?fbclid=IwAR0XyR-LvgWk9VryOAu7VTqiWzRCHUqsNIsaWKTnuDpORSK7kfhP1PDYLtg


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