Versus Systems Inc (VS)

[H8ster]

UCLA and Versus Systems Survey Suggest Rewards is the Next Evolution of Effective Digital Advertising

Academic Survey Confirms Video, Banner Ads Losing Effectiveness; Daily Game Play Across All Demos Approaches the Majority, Even as Many Players Don’t Identify as Gamers

UCLA and Versus Systems Survey Suggest Rewards is the Next Evolution of Effective Digital Advertising

Los Angeles, December 14, 2018 – Versus Systems, Inc. ("Versus" or the
"Company") (CSE:VS) (OTCQB: VRSSF) (FSE:BMVA), together with the MEMES
Center at UCLA’s Anderson School of Management recently conducted a broad and
comprehensive study of people’s reactions to advertising and interactive media to analyze
media consumption patterns and brand engagement across different media types and
demographics. The study’s more than 88,000 respondents provide a base from which to
analyze statistically significant samples of respondents across all age, race, gender, and
socioeconomic status.

“We’re very proud of this survey and we are excited about the data, said Jay Tucker, Head
of UCLA MEMES. “UCLA MEMES will be working with our students, faculty and industry
partners to share insights that will help industry leaders craft the next generation of
experiences and partnerships.”

Gaming is Massively Popular with Consumers, the study shows that people, from a variety of demographics, play games regularly, with50% of all respondents having played a video game (mobile, PC, console, etc.) in the last week, and 41% of people having played a game in the past 24 hours. However, there is a large gap between how people consume interactive media and whether they self-identify as gamers with only 13% of respondents describing themselves as gamers. These results suggest that gameplay is rising in every demographic and that this gap in identification is
a meaningful one. Among women survey-wide, 56% played in the last week, and 47%
played in the last 24 hours - with only 11% identifying as gamers………………………..