Versus Systems Inc (VS)

[H8ster]

Versus Systems’ Winfinite Platform Surpasses Industry Benchmarks for both Advertising and Email Marketing

Versus Q3 Marketing Performance Report shows that real world prizes for in-game
achievement drives significant lift in advertising engagement

Winfinite Platform Surpasses Industry Benchmarks

LOS ANGELES, October 10, 2018 - Versus Systems, Inc. (“Versus”) (CSE:VS)
(OTCQB:VRSSF) (FRANKFURT:BMVA) has issued its Q3 Marketing Performance
Report, which clearly illustrates the superior performance of the Winfinite platform over
traditional e-commerce and digital couponing campaigns. The Winfinite platform, which
went live in April of 2018, reaches permission-based gamers with branded content inside
Winfinite-enabled games. The Q3 report further shows that Winfinite players are choosing
to spend multiple additional minutes inside branded engagements to win real-world prizes.
For Q3, Winfinite reported an average 45% Unique Open Rate for prizing partner emails,
(266% over industry standard) and an average 37% Unique Click to Open Rate (CTOR),
(390% above industry standard).*

In addition to these superior email engagement rates, Versus performed well in overall
Transaction Rates. Transaction Rates are defined as the number of people actually
completing a transaction after initial contact. This is considered the gold standard of
effective advertising. In its simplest terms, Transaction Rate is the ratio of purchases to
the number of messages sent. Compared with like campaigns, Versus recorded an
impressive 3,500% Transaction Rate increase.

“We are thrilled to see how effective the Winfinite platform has been this quarter for
companies like White Castle, Fanatics, and others” said Matthew Pierce, founder and CEO
of Versus Systems. “It’s clear that players love being able to win real-world prizes inside
their favorite games, and this data clearly demonstrates that Winfinite can offer brands the
ability to reach a powerful demographic in truly meaningful ways.”

“Winfinite’s prize platform continues its upward trajectory in Q3, providing gamers with
350% more sponsored events in Q3 over Q2. Also in Q3, individual engagement length
rose to an average of 16 minutes inside fully branded experiences per player, per campaign.
Given that industry leaders frequently assess advertising engagement in seconds, 16
minutes is ground-breaking”.

“This is very powerful data for a very powerful platform” continued Pierce. “We are
looking forward to bringing Winfinite to more games, more gamers, and more brands in
the coming months…………...