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Sam Dan Member Level  Monday, 02/11/19 10:28:26 AM
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Cuting edge move by management a promising structure for
the Market to appreciate FURA"s potential!!


Fura Gems Inc. has launched the Provenance Proof Blockchain for the coloured gemstone industry, which is designed to promote industry transparency and is available to stakeholders across the coloured gemstone supply chain, free of charge.

Key highlights:

Provenance Proof Blockchain has been launched by Gubelin Gem Lab with Everledger, at the Tucson Gem Show, Arizona.
It is the first coloured gemstone blockchain, open to everyone in the gemstone industry, and uses software that is free of charge and accessible on a smart phone.
Emeralds from Fura's Coscuez emerald mine were used to test the technology.
The technology has been successfully applied to the diamond industry and is a groundbreaking addition to the coloured stone industry.
This is an opportunity for Colombia, which as an emerald source sets a new precedent for best practices and responsibly sourced emeralds globally.
For Fura, the initiative is part of a wider strategy to provide a consistent and transparent supply of coloured gemstones to the market.
Fura will combine this blockchain technology with nanoparticles of the emerald paternity test, which act as physical tracers.
The blockchain provides a shared ledger that creates a verifiable and tamper-proof logbook of transactions throughout the supply chain that can be viewed by all the authorized stakeholders.
Fura believes that this technology will:
Promote consumer confidence by providing more knowledge to the end consumers about the chain of custody;
Raise standards within the industry, as consumers and jewellers are able to select brands and miners whose core values align with their own.
Dev Shetty, president and chief executive officer of Fura, commented: "We firmly believe that the application of blockchain technology to the coloured gemstone industry will raise best practices and serve the entire supply chain by educating consumers, promoting transparency, and providing a platform from which producers can demonstrate their commitment to preserving the environment and contributing to local communities through education, training and employment opportunities. This is also a significant moment for Fura and Colombia, as we have the opportunity to set a new precedent for responsibly sourced emeralds, and Fura is proud to have supported this project from its inception."

Raphael Gubelin, president of the House of Gubelin, commented: "To our family company, it has always been essential to provide as much information as possible to the industry and the end consumer. Therefore, we have established the Provenance Proof Blockchain to promote transparency in the gemstone industry on a completely new level. We invite every stakeholder who embraces transparency to participate."

Provenance Proof Blockchain

Provenance Proof Blockchain is one technology developed under the Provenance Proof initiative, established by the Gubelin Gem Lab, offering various cutting-edge technology solutions that enable transparency within the coloured gemstone industry. Provenance Proof Blockchain can be applied in combination with the emerald paternity test, for which DNA-based nanoparticles act as tracers carrying information regarding provenance from the mine to the market. Fura has decided to take advantage of these two technologies at the Coscuez emerald mine. Blockchain is used to encrypt the information so that it is possible for every stakeholder to access information about individual gemstones along their path from mine to market. The software can be accessed by smart phone, free of charge. The concept, which has been tested by the diamond industry, is a significant advance for the coloured stone industry, as jewellers and end consumers are now able to select stones from miners whose brand and values align with their own. Testing of the Provenance Proof Blockchain was carried out using samples of emeralds from Fura's Coscuez emerald mine, in Colombia, as part of a wider strategy to promote Colombia and Colombian emeralds as global leaders in responsible mining practises.

Blockchain for Colombian emeralds

Fura is committed to bringing a consistent supply of responsibly sourced coloured stones to the international market. Using the blockchain in this way, consumers and retailers are able to connect more deeply with the emeralds they buy and to select suppliers according to their values rather than simply aesthetics. In this way, responsible practices are promoted along the chain of custody and, in doing so, the perception of both the miners and the origin is raised. This is particularly pertinent for Colombia and the Colombian emerald industry, which is transforming itself into a global leader for responsible sourcing in the coloured gemstone industry, aided by this new technology.

How does it work?

The blockchain is effectively a shared ledger that creates a logbook of transactions down the supply chain. The blockchain starts in the mine and contains some information about the miner, mining location, a simple description of the stone and a time stamp. This information gets forwarded to the buyer by way of a digital key, which allows such buyer to then write the next chapter in this ledger. All authorized stakeholders along the value chain, including end consumers, can view transactions and add their specific information by using a smart phone, free of charge. Digitizing the supply chain promotes transparency by bringing stakeholders together and providing them with more information than has ever been available before.

Panel discussion at Tucson Gem Show

As part of the launch event for the Provenance Proof Blockchain initiative, Rupak Sen, Fura's vice-president, marketing and sales, joined Raphael Gubelin, president of the House of Gubelin, Leanne Kemp, chief executive officer and founder of Everledger, and Patricia Syvrud, minerals, materials and society program development manager at the College of Earth, Ocean and Environment, University of Delaware, on stage to highlight the significance of this initiative in bringing transparency to the gem and jewellery industry, and the value that this knowledge offers to stakeholders along the entire chain of custody.

About Fura Gems Inc.

Fura Gems is a gemstone mining and marketing company which is engaged in the mining, exploration and acquisition of gemstone licences. Fura's headquarters is located in Toronto, Canada, and its administrative headquarters is located in the Almas Tower, Dubai.

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