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Sunday, February 10, 2019 11:19:41 PM
http://www.wbjournal.com/article/20180501/NEWS01/180509994/furniture-industry-leader-rotman-eyes-lucrative-latex-market
Steve talks about product development.
- Developers worldwide in 11 countries.
- Working with foundations sending condoms to Africa.
- Conversations with Disney on balloons.
His mention of a renewed focus on marketing and advertising is huge. In my opinion, this may have been lacking prior to Steve becoming CEO.
Some Q&A quotes:
**"This might be good to do in-house." I became CEO [of Vystar] and moved my company [NHS Holdings] into Vystar so it could be more geared toward vertical integration.
**We take out the proteins [from the latex], which allows it to become non-allergenic and biodegradable. Then, we use it for different purposes. It makes latex very smooth. It can be used for injection molding, printing, for clothing or making foam.
**A lot of items currently made out of plastic like hospital items like gloves, uniforms and catheters are being switched to latex.
**There are a lot of benefits [to Vystar owning NHS Holdings]. Now, Vystar is a company not only working on production side of latex, but also marketing, advertising and development of product. We work with developers right now in 11 countries like Guatemala, India, Malaysia, SIngapore, Vietnam, China and Thailand.
**We're working with one company to make bra cups out of latex. The company is thinking of changing the way it makes bras, which are made out of lacy fabric and are not overly comfortable. The product is in trials now.
**We're also working with some foundations sending condoms to Africa because of the product's non-allergenic properties, and we're in conversations with Disney on balloons.
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