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Friday, February 08, 2019 3:52:04 PM
One of Data443's biggest advantages is their timing in this space and that they have already exhibited last year. This security space is quickly growing and the giant competitors are starting to address this multi-billion dollar market quickly. If Data443 drops the ball and doesn't continue to flood this market, they'll risk losing traction and if they do it won't matter if Data443's product is better then the competition or not. These huge companies will spend more money on marketing a one night party at these events than Data443's entire market cap. Data443 can't sit back and trust there partners will give them the same attention they would. The partners are busy promoting their own products. If I was Jason I would call the RSA today and negotiate a discounted rate on a space. They can still get a table at a good price because it's late. It doesn't matter were this space is as long as they post it on the website. Jason & Robert don't even need to be there. However, they need to have someone sitting there collecting business cards, scanning badges and gathering valuable contact information. If people have any questions they can call Jason or refer them to speak with one of the partnering booths. Sometimes this kind of marketing is the best type. Supply and demand while keeping it simple and showing off your 2018 & 2019 Cybersecurity awards. Bragging to people that you've just beaten companies like Dell and McAfee for the 2019 Cybersecurity award. Once they gather all there contact information they can refer them to check out a partnering booth. I strongly hope Jason re-considers this option. Exhibiting at this event adds huge value even if not one person shows up. Our major beer suppliers will spend millions of dollars just to have a presence at an event even if they hardly sell any beer. The value is sometimes measured in the after effects.
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