Followers | 68 |
Posts | 2027 |
Boards Moderated | 0 |
Alias Born | 09/27/2011 |
![](http://investorshub.advfn.com/images/default_ih_profile2_4848.jpg?cb=0)
Friday, February 01, 2019 10:22:21 AM
A very powerful ad focusing on the crucial benefits some patients have realized with "Cannabis as Medicine" .....
The Cannabis Corporation sponsoring the ad felt they would gain some positive ground whether or not the ad might run at Super Bowl time .....
All "industry players" are fighting the same battle of disinformation .... current Federal status of Cannabis ...... along with special-interest bias ..... Not just $USMJ .....
How A Failed Super Bowl Ad Signals The Future Of Cannabis Advertising
Cannabis
CBS’s consideration of a cannabis ad shows how far the industry has come in countering fearmongering and stereotypes
January 31, 2019 ..... by Vivian Ho in Oakland
Come Sunday night, the Super Bowl will have its winner and its loser.
But before the two teams even made it to Atlanta, the country’s annual circus of consumerism and commercialism already had one clear victor: the marijuana industry.
CBS’s refusal to run a cannabis-focused investment firm’s ad advocating for the legalization of medical cannabis marked a coup for an industry whose product is still illegal federally. “The fact that an ad was even considered for the Super Bowl shows that we’ve turned a corner,” Lisa Buffo, the founder of the Cannabis Marketing Association, told the Guardian.
Cannabis industry advocates have spent decades countering both fearmongering over marijuana and Cheech and Chong stoner stereotypes. But now that cannabis is legal in some form in 33 states and two in three Americans are in support of legalization, the industry has entered a new phase and has turned its attention to branding and marketing
.....
In the world of viral marketing, the ad was a success. The minute-long video was played, uploaded on the internet and viewed hundreds of thousands of times despite CBS’s rejection. George Allen, the firm’s president, appeared on CNN, and the message the firm wanted to send was seen by millions: legalize it.
“I think we’re knocking down false narratives and preconceived issues that people have about cannabis all day long,” Allen said. “I think five years ago, a PSA about medical cannabis around the Super Bowl would have been poorly received. Now I think most people around the country have one degree of separation from someone whose life has been changed in the positive by cannabis and that’s why I think the message now matters.”
And perhaps one day, that might mean actual Super Bowl airtime.
https://www.theguardian.com/society/2019/jan/31/super-bowl-marijuana-industry-advertising?mc_cid=4172ac75b8&mc_eid=4e4291d709
Best Wishes
Glidelogic Corp. Becomes TikTok Shop Partner, Opening a New Chapter in E-commerce Services • GDLG • Jul 5, 2024 7:09 AM
Freedom Holdings Corporate Update; Announces Management Has Signed Letter of Intent • FHLD • Jul 3, 2024 9:00 AM
EWRC's 21 Moves Gaming Studios Moves to SONY Pictures Studios and Green Lights Development of a Third Upcoming Game • EWRC • Jul 2, 2024 8:00 AM
BNCM and DELEX Healthcare Group Announce Strategic Merger to Drive Expansion and Growth • BNCM • Jul 2, 2024 7:19 AM
NUBURU Announces Upcoming TV Interview Featuring CEO Brian Knaley on Fox Business, Bloomberg TV, and Newsmax TV as Sponsored Programming • BURU • Jul 1, 2024 1:57 PM
Mass Megawatts Announces $220,500 Debt Cancellation Agreement to Improve Financing and Sales of a New Product to be Announced on July 11 • MMMW • Jun 28, 2024 7:30 AM