North American Cannabis Holdings Inc (USMJ)

[planetaryfuture]

Super Bowl Cannabis Ad Rejected By CBS .....

A very powerful ad focusing on the crucial benefits some patients have realized with "Cannabis as Medicine" .....

The Cannabis Corporation sponsoring the ad felt they would gain some positive ground whether or not the ad might run at Super Bowl time .....

All "industry players" are fighting the same battle of disinformation .... current Federal status of Cannabis ...... along with special-interest bias ..... Not just $USMJ .....

How A Failed Super Bowl Ad Signals The Future Of Cannabis Advertising
Cannabis


CBS’s consideration of a cannabis ad shows how far the industry has come in countering fearmongering and stereotypes

January 31, 2019 ..... by Vivian Ho in Oakland


Come Sunday night, the Super Bowl will have its winner and its loser.

But before the two teams even made it to Atlanta, the country’s annual circus of consumerism and commercialism already had one clear victor: the marijuana industry.

CBS’s refusal to run a cannabis-focused investment firm’s ad advocating for the legalization of medical cannabis marked a coup for an industry whose product is still illegal federally. “The fact that an ad was even considered for the Super Bowl shows that we’ve turned a corner,” Lisa Buffo, the founder of the Cannabis Marketing Association, told the Guardian.

Cannabis industry advocates have spent decades countering both fearmongering over marijuana and Cheech and Chong stoner stereotypes. But now that cannabis is legal in some form in 33 states and two in three Americans are in support of legalization, the industry has entered a new phase and has turned its attention to branding and marketing

.....

In the world of viral marketing, the ad was a success. The minute-long video was played, uploaded on the internet and viewed hundreds of thousands of times despite CBS’s rejection. George Allen, the firm’s president, appeared on CNN, and the message the firm wanted to send was seen by millions: legalize it.

“I think we’re knocking down false narratives and preconceived issues that people have about cannabis all day long,” Allen said. “I think five years ago, a PSA about medical cannabis around the Super Bowl would have been poorly received. Now I think most people around the country have one degree of separation from someone whose life has been changed in the positive by cannabis and that’s why I think the message now matters.”

And perhaps one day, that might mean actual Super Bowl airtime.

https://www.theguardian.com/society/2019/jan/31/super-bowl-marijuana-industry-advertising?mc_cid=4172ac75b8&mc_eid=4e4291d709

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