Lifeist Wellness Inc (NXTTF): Marketing when you're not allowed to...

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Monday, 01/21/2019 10:37:06 PM

Monday, January 21, 2019 10:37:06 PM

Marketing when you're not allowed to market

"How Namaste technologies is using innovation, content, personalisation, and communities to market cannabis and associated products

It can’t be easy establishing a brand, and a marketplace, for a product that is not only illegal in many countries, but also banned from traditional marketing channels.

Yet, Namaste Technologies has done exactly this, becoming the world’s biggest cannabis-focused ecommerce platform with 32 sites in 20 countries. The company now has over 600,000 monthly visits to its sites, and a database of 1.5 million users. And it has done this using content, communities and personalisation rather than typical marketing tactics."

Read complete article >>>

https://www.cmo.com.au/article/656538/marketing-when-re-allowed-market/

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