Betterlife Pharma Inc. (BETRF)

[Guardian of Mercy]

The Dilemma of a Perfectionist

Privacy is a key component of concentration. Pivot’s primary focus is upon perfecting their product line. Just as a doctor directs his sole attention to his patients. It is no surprise that Pivot’s Team is comprised of exceptional minds in the field of medicine. Therefore, marketing and financial management take a back seat. Doctors listen to their patients and provide unique solutions. Doctors do not market their research from the rooftops instead it’s written in their study. Pivot’s website is full of knowledge yet those with biology, chemistry, and the such majors are able to navigate through. Pivot needs to tailor their marketing as to not alienate those without a doctorate. I know their products will be perfect, but that should not prevent them from making those leaps into commercialization. Expansion begins with the first contact.