Better Choice Company Inc (BTTR)

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Sport Endurance to Reincorporate as Better Choice Company, Inc.

BROOKLYN, N.Y., Jan. 16, 2019 (GLOBE NEWSWIRE) -- Sport Endurance, Inc. (OTCQB: SENZ) (the “Company”), today announced that it is reincorporating the Company in Delaware and renaming it as Better Choice Company, Inc. The official name change, which is subject to FINRA approval, reflects the new direction of the Company’s business in line with its recent announcement to acquire TruPet LLC (“TruPet”), the parent company of TruDog, a family-owned pet food company dedicated to supplying the TruDog line of nutritional food, supplements, and pet care products for dogs, cats, and horses.

David Lelong, Chief Executive Officer of Sport Endurance, stated, “We are excited to announce beginning the process of rebranding Sport Endurance as Better Choice Company. We believe this name more properly aligns our company with the new direction we are headed beginning with our entrance into the pet nutrition market through the planned acquisition of TruPet. Our long-term growth strategy is to provide better choice solutions through unique health benefits of CBD usage.”

“The rebranding of Sport Endurance as Better Choice Company is a key step in solidifying the Company’s corporate message going forward,” commented Michael Young, Chairman of Sport Endurance. “Better Choice Company will provide consumers with ‘better choice’ solutions for themselves and their beloved pets through traditional as well as unique hemp and hemp-derived treatment product options.”

About Sport Endurance, Inc., to be Reincorporated as Better Choice Company, Inc.
At the foundation of Sport Endurance is the belief that good health practices and nutrition contribute to and promote a higher quality of life. The goal of Sport Endurance is to improve the health of others by providing quality and effective nutritional supplement products. Sport Endurance is currently seeking opportunities in the CBD, hemp, and legal cannabis industries. For more information, please visit http://www.sportenduranceinc.com and https://www.betterchoicecompany.com.