IMO the stock is down today for two reasons. First it closed yesterday up 15% from Friday's close.
And second, the news wasn't as good as what could be expected from yesterday's announcement that an announcement would be made today. We already knew 125,000 points of distribution. This was a typical BW bush league move, easily interpretable as unneeded hype.
I've never seen a company announce that there will be an announcement.
The company would have been better off press releasing today's news yesterday, and saying there would be a conference call with Q & A today.
That said, NBEV is moving forward nicely with its CBD initiative (as already known).