https://ih.advfn.com/stock-market/NASDAQ/mattel-MAT/stock-news/78997784/mattel-announces-global-licensing-agreement-with-g
Alert
Mattel (NASDAQ:MAT)
Historical Stock Chart
1 Month : From Dec 2018 to Jan 2019
Click Here for more Mattel Charts.
HONG KONG, Jan. 6, 2019 /PRNewswire/ -- Mattel, Inc. (NASDAQ: MAT) announced today at the Hong Kong Toys & Games Fair a comprehensive, worldwide licensing agreement with
BTS (acronym for Bangtan Sonyeondan or "Beyond the Scene"),
the seven-member South Korean boy band taking the world by storm.
Under this multi-category license with BTS under its label,
Big Hit Entertainment,
Mattel will create
dolls,
collectible figures,
games,
and more.
In the wake of sold out tours across the globe, the collaboration launches this summer with a first-ever BTS-inspired toy line created around the likenesses of the band's seven members:
RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.
The dolls will be fashioned in the looks from the BTS' iconic and YouTube record-breaking "IDOL" music video.
"BTS is a pop-culture music phenomenon that transcends age,
culture and language, and through this partnership,
Mattel will offer a new way for millions across the world to engage with the band," said Sejal Shah Miller,
SVP & Global Brand GM for Mattel.
"Partnering with established franchises that have global appeal is
a cornerstone of our strategy and given our creative expertise,
we are perfectly suited to create products celebrating BTS."
Follow @Mattel for more information and track the conversation with #BTSxMattel and #BTSDollsOfficial.
About Mattel
Mattel is a leading global children's entertainment company
that specializes in design and production of quality toys and
consumer products. We create innovative products and experiences
that inspire, entertain and develop children through play.
We engage consumers through our portfolio of iconic franchises, including Barbie®,
Hot Wheels®,
American Girl®,
Fisher-Price®,
Thomas & Friends® and MEGA®, as well as other popular brands that
we own or license in partnership with global entertainment companies.
Our offerings include film and television content,
gaming,
music and
live events.
We operate in 40 locations and sell products in more than
150 countries in collaboration with the world's leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential.
Visit us online at http://www.mattel.com.
About BTS
BTS, an acronym of Bangtan Sonyeondan or "Beyond the Scene",
is a South Korean boy band that is capturing the hearts of millions
of fans globally.
The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.
BTS gains recognition from their authentic, self-produced music.
From their top-notch performances to the way they interact with
their fans, BTS has become a global phenomenon since they debuted
in June 2013.
They have mobilized millions of fans across the world (named ARMY), topped prominent music charts,
sold out worldwide tours and have been recognized with prestigious awards like the Billboard Music Awards.
Contact: Marissa Beck, marissa.beck2@mattel.com
Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/mattel-announces-global-licensing-agreement-with-global-boy-band-bts-300773498.html
SOURCE Mattel
Copyright 2019 PR Newswire
Recent MAT News
- Mattel Television Studios Announces New Animated “Polly Pocket: Adventures in Rio,” Premiering September 16 on Prime Video in the U.S. and U.K. • Business Wire • 09/16/2024 08:41:00 PM
- Mattel Television Studios Debuts Animated Music Video for ‘I Love You (I Love Me Too)’, Reveals New Images from Barney’s World • Business Wire • 09/16/2024 01:00:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 09/13/2024 08:20:02 PM
- Mattel Appoints Jennifer Kettnich Vice President, Investor Relations • Business Wire • 09/12/2024 05:11:00 PM
- A Sweet Surprise Arrives for American Girl Fans with the Debut of Summer McKinny™ — the 2025 Girl of the Year™! • Business Wire • 09/12/2024 02:00:00 PM
- Mattel Appoints Ken Wee as Executive Vice President and Chief Strategy Officer • Business Wire • 09/10/2024 05:03:00 PM
- “Barney’s World” to Premiere Monday, October 14 on Max • Business Wire • 09/04/2024 01:00:00 PM
- ADDING MULTIMEDIA Barbie Launches New Brand Campaign Championing Parents’ Belief in Kids’ Potential • Business Wire • 08/31/2024 03:47:00 AM
- Barbie Launches New Brand Campaign Championing Parents’ Belief in Kids’ Potential • Business Wire • 08/31/2024 02:10:00 AM
- High Volatility Expected in Nvidia Report, Ambarella Soars 20%, Hertz Strengthens Board, Apple Cuts Jobs • IH Market News • 08/28/2024 09:50:36 AM
- Mattel to Participate in Goldman Sachs Communacopia and Technology Conference • Business Wire • 08/27/2024 08:05:00 PM
- Fisher-Price® and John Legend Partner to Release Covers of Three Fisher-Price Songs • Business Wire • 08/27/2024 12:00:00 PM
- Mattel Announces Multi-Brand Collaboration Celebrating Barbie Fashion Through The Decades, From The Lens Of Five Female Founded Canadian Designers • PR Newswire (Canada) • 08/15/2024 03:00:00 PM
- Mattel, AirConsole, and BMW Group Announce World Premiere of UNO Car Party! for In-Car Gaming • Business Wire • 08/15/2024 11:00:00 AM
- Mattel Appoints Sai Koorapati Senior Vice President and Chief Technology Officer • Business Wire • 08/14/2024 05:15:00 PM
- Mattel’s UNO® Brand Scores a Touchdown with New Premium Collectible Deck - UNO Elite™ NFL • Business Wire • 08/07/2024 01:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/06/2024 08:52:06 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/06/2024 08:50:19 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/06/2024 08:48:29 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/06/2024 08:46:29 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/06/2024 08:39:12 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 07/30/2024 08:06:07 PM
- Mattel and A Parent Media Co. Inc. to Bring Beloved Franchise Series to Kidoodle.TV Service • Business Wire • 07/25/2024 05:00:00 PM
- Tesla Falls 7% on Profit Miss, Deutsche Bank Down 8% on Loss, Alphabet Drops 3% – Earnings Recap • IH Market News • 07/24/2024 09:47:11 AM
- Form 8-K - Current report • Edgar (US Regulatory) • 07/23/2024 08:06:45 PM
VHAI - Vocodia Partners with Leading Political Super PACs to Revolutionize Fundraising Efforts • VHAI • Sep 19, 2024 11:48 AM
Dear Cashmere Group Holding Co. AKA Swifty Global Signs Binding Letter of Intent to be Acquired by Signing Day Sports • DRCR • Sep 19, 2024 10:26 AM
HealthLynked Launches Virtual Urgent Care Through Partnership with Lyric Health. • HLYK • Sep 19, 2024 8:00 AM
Element79 Gold Corp. Appoints Kevin Arias as Advisor to the Board of Directors, Strengthening Strategic Leadership • ELMGF • Sep 18, 2024 10:29 AM
Mawson Finland Limited Further Expands the Known Mineralized Zones at Rajapalot: Palokas step-out drills 7 metres @ 9.1 g/t gold & 706 ppm cobalt • MFL • Sep 17, 2024 9:02 AM
PickleJar Announces Integration With OptCulture to Deliver Holistic Fan Experiences at Venue Point of Sale • PKLE • Sep 17, 2024 8:00 AM