22nd Century Group Inc (XXII)

[Lambert7]

Hi Brooklyn, sorry to hear you unwinding after all this time. I hear your concerns but despite your misgivings about management, I would hate to see you leave just as we have the potential to be bought out.
I hear a lot of complaints about management on this site and others ... but do we actually know for sure what is going on behind the scenes? Do we know for sure that they are incompetent? They seem to have enough skin in the game to be properly incentivised to perform. We say they should have done this and that but again we don't actually know what has been attempted and what has not. Their focus has been on the MRTP submission and they has had to be comprehensive ... maybe their strategy is to wait for that approval and leverage that into a buyout or expansion into Asia. Maybe they need the product to take off in the US first in order for it gain traction abroad?
I am just speculating of course but my point is that I cant say with hand on heart that the management is incompetent.
As for Altria acquiring Juul ... I think the way we consume nicotine and others in the future will be in this more efficient manner. It doesn't mean that VLN cant still be supplied to the users of this product. Altria is not betting on Juul at the expense of XXII ... if MRTP is granted to XXII this will be so ripe for a buyout as Henry as made clear in his post-earnings dial ins. Thats the game plan and I dont think its a bad one.
MRTP submitted - with guidance from FDA on how to do it.
MRTP granted
Massively in the shop window for anyone who wants it. Relative buyout price still a drop in the ocean for a tobacco company ... even if its just for PR.
A big T co cannot make this acquisition right now as it wouldn't look good in terms of their strategy. But if MRTP was granted to XXII ... it would make perfect sense to add this to their bow as an indication that they acknowledge the trend and are co-operating.
This is all just my opinion of course and I totally respect your opinion and judgement as I always have.