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Re: Chris T post# 928

Thursday, 01/10/2019 7:13:03 AM

Thursday, January 10, 2019 7:13:03 AM

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Life On Earth, Inc. Announces New Additions to Management And Board Of DirectorsPress Release | 01/10/2019

NEW YORK, Jan. 10, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE - Life On Earth, Inc. (OTCQB: LFER) announced today that it has brought on board industry veterans, Peter Dacey, as its new Chief Financial Officer and William Hayde as an independent director to the Board.

Mr. Peter Dacey was a founder and the Chief Executive Officer of Miami Bay Beverage Company, LLC, which successfully developed and launched the Trimino brand of protein infused waters. Trimino is currently sold through key distributors to more than 10,000 retail outlets. “In joining Life On Earth’s management team, I feel this is a company that will become the next big story in the CPG space. There are a lot of opportunities that the company can capture in order to expand its business exponentially this year and in the future. I look forward to helping build this business and to being a part of its success” stated Mr. Dacey. Prior to founding Miami Bay Beverage Company, LLC, Mr. Dacey was Vice President of Finance and Operations and Chief Financial Officer of 454 Life Sciences Corporation, a leader in next generation sequencing technology. He was directly responsible for building an organization that successfully developed and commercialized innovative technologies. Prior to 454 Life Sciences, Mr. Dacey served as the Chief Financial Officer for publicly traded biotechnology companies, Stem Cells, Inc. and CytoTherapeutics, Inc. He also worked at Ernst & Young LLP, specializing in the entrepreneurial and technology sectors. Mr. Dacey received his BS in Business Administration and Finance from the University of Rhode Island, graduating with honors.

The new board member to Life On Earth, Inc., Mr. William Hayde, has been the Managing Director of the Interim Opportunity Fund LLC and its advisor, Waterside Capital Advisors, Inc. since March 2018. During 2013, Mr. Hayde Co-Founded and is currently the Executive Vice President of Intercontinental Beverage Capital, Inc.(IBC). IBC is a New York based merchant bank focused specifically on the beverage and consumer packaged goods industries. Since January 2011 thru March 2018, he has been serving as Registered Vice President of Investment Banking Network 1 Financial Securities, Inc. and currently holds the following securities licenses: 6, 7, 24, 63,79. From 2002-2009, he was co-owner of Waterville Investment Research which also operated the Hedge Fund Waterville Investment Partners LLP. Mr. Hayde maintains seats on the advisory boards of multiple public and private companies in the Consumer and Medical industries. From January 1997 through May of 2010, he was Head of Investment Banking for Brockington Securities and directed the firm’s underwriting activities, private placements, and initiation of trading of newly listed securities. Mr. Hayde received his B.A. degree from Stony Brook University.

The company’s Chief Executive Officer, Fernando Oswaldo Leonzo, said in a statement, “The addition of Peter as Chief Financial Officer, with CPG experience in the beverage category is a win for the Company. We were impressed with what he helped build over at Triminio. We’re also pleased with bringing Bill to our board of directors. These new additions should give very little doubt about this Company’s commitment to building something significant in our industry.”

About Life On Earth, Inc.

Life on Earth, Inc. (“LFER”), a "Make It Better" consumer-based Brand Accelerator Company is a dynamic and innovative all-natural consumables products company focused but not limited to the beverage and snack industry. At LFER, we have established a unique business model focused on building brands within the alternative beverage and snack space. Our brand model is complimented by our strong distribution subsidiaries in New York and California. The growth of “game changing” marketing applications, human capital resources and follow-on investments will help us deliver a fully integrated platform for the emerging and functional brand category that are good for our consumers as well as the environment.

Visit: www.lifeonearthinc.com