Actually, I would much rather invest in this restaurant than Giggles n Hugs.
Giggles n Hugs is also easy to replicate, but has zero brand value. A few blurbs five years ago in InTouch isn't going to do anything for the company, nor will an occasional celebrity visit. As I said before, celebrities would take their kids literally anywhere that offered a similar product -- they aren't brand loyal to Giggles n Hugs.
I don't think Parsi really wants this campaign to succeed. Otherwise, he would have asked for an amount of money that would be sufficient to actually open a new location. If he raised $500k in the capital offering and couldn't open a location, what makes anyone think he'll be able to open a new location with only $300k this time -- especially since the $500k he raised previously is all but spent on administrative fees that we've already proven to be outrageously expensive. Do you think he can actually justify the $400k/year to keep Giggles listed? That's a joke -- he's either getting ripped off and is too stupid to realize it, or he's taking advantage of the shareholders for his own gain. There is no other plausible explanation.