jf likes to make sub predictions or "goals" all the time, he released numbers like 200k, then 500k in various prs...he has less than 80...but predicting or "hoping" for big numbers help sell shares.
remember...
MIAMI, FL / ACCESSWIRE / August 2, 2018 / VIVA Entertainment Group, Inc. (OTC PINK: OTTV) ("VIVA" or "the Company"), a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, today released a company update from the Chief Executive Officer, Johnny Falcones, in which he discussed a brand new marketing plan for full launch to increase revenues.
Mr. Falcones stated, "These past few months have been a road map for creating Viva's success in the market. Our new marketing plan is extensive and will require a collective effort from our strategic partners as well as our digital partners and media partners. The OTT market is rapidly changing the way the general population acquires and views their entertainment. Specifically, consumers are "cutting the cord" and slashing their satellite and cable bills. As such, the OTT marketplace is currently experiencing explosive growth as consumers are seeking more affordable and customizable TV programming options. As they do, they increasingly move to OTT solutions such as ours. The OTT trend is expected to reach 15 million subscribers by 2020 and 80 million by 2025. The Over The Top consumer market is anticipated to be worth $62.03 Billion USD by 2020. The reality is that cable and satellite TV companies are currently losing customers to the tune of almost one million per quarter. Our conservative goal is to win a piece of that pie by adding an estimated 500,000 subscribers in one year with our new marketing strategy."
The announced strategy will focus on select markets including Los Angeles, New York, Houston, Chicago, DC, Boston, Atlanta, Miami, and Arizona while comprising multiple aspects, including:
Expanding the production of videos and commercials
Increasing customer service by hiring additional personnel
Increase digital marketing and social media marketing
Expand advertising across 16 cable TV networks
Increase digital advertising on Hispanic networks - Univision and Telemundo
Increase radio advertising on Hispanic channels - Spanish Broadcasting System, Univision Radio, and Hispanic TV radio affiliates
Increase general radio advertising
Utilize billboards on buses, trains, subways, taxis
Deploy sign up and activation teams to large events
Employ flyers, posters, and other print media
Engage in "Smart City" campaign at 7-11 stores - video screen commercial advertising
Expand content of VOD library and sport networks
Leverage Kredit Koncepts JV to add 50,000 new users
500k was his "conservative goal"....he has less than 80....again less than 80, not 80k, but 8 and 0...less than that.
