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Re: premiumseeker post# 2202

Thursday, 01/03/2019 4:30:56 PM

Thursday, January 03, 2019 4:30:56 PM

Post# of 7060
Professional Marketing Agency and continuity of brand/web presence is next step. I am confident that they are aware of the rule of franchising is controlling the brand. That means keeping affiliations from seemingly "doing their own thing" good or bad. Twitter example I have mentioned https://twitter.com/DP_Colorado is on point, https://twitter.com/_DiegoPellicer_ is off the rails...

There have been some developments and I hope things get tightened ASAP ahead of Grand Opening on Denver's Green Mile. Colorado location on Alameda retail execution has been phenomenal and after winning awards against CO competition with an isolated location they are stepping up to fight face to face! Online continuity and quality is crucial for success on our journey.

Imagine the power of a vlog or docu style video profiling the franchise owner and process of renovation to opening.
Something like that would only amplify interest and effect of Ron's franchising presentation at upcoming conference.

WA store is working with Springbig for "La Familia" rewards and Springbig associate Jane for online menu. Hopefully they will leverage the relationships to next go with another Springbig associate is Foottraffik. Consistency is key.

Since my last post seemed to get a Christmas letter "mailed" late overnight. I'll challenge shareholders to ask for a present that seems to be on its way. Lets push for a marketing team for our entire brand like https://www.foottraffik.co/ , scrub existing accounts heavily then consolidate. I want someone at Worldwide accountable for or screening every single post associated with Diego Pellicer even if made by a third or affiliated party.

We lost the highest cannagar sale last week without a brand mention. "The Los Angeles buyers were inspired by a $10,000 cannagar, sold in Seattle in June, and wanted something similar to celebrate New Year’s Eve." https://lasvegassun.com/news/2018/dec/29/paiutes-sell-most-expensive-pot-product-to-date-at/

What are your thought on brand challenges? Masculinity in particular.