Biokey International Inc (BKYI)

[jonQ]

I’ve been around here since “Hector was a pup”. About 19 years to be exact.

I also believed this company had tremendous potential and in reality, I still do. Unfortunately, I think marketing has been the major failure of the company in not building a broader customer base. I think they had believed that they could be successful elephant hunters going after only the largest of companies and ignoring the smaller ones. It also doesn’t help that they don’t actually have a salesforce to speak of. I see no evidence of a strategic OEM and user customer development plan. Whatever there go to market strategy has been over the years, it is unfortunately failed miserably.

But looking on the bright side, it can’t really go down much further, can it?

Maybe next year will be our year.