Just A Possibility! Youngevity International (NASDAQ:YGYI), the coffee and nutritional product manufacturer, entered the CBD space in 2017, by introducing a number of CBD infused products into its direct and multi-level channels, including a CBD coffee product, which has become one of its most popular sellers. This company has had tremendous success building a captive CBD customer base with its coffee product, has drawn attention from many players in the industry, including Keurig Dr Pepper, which has extensive distribution in the coffee space, including its Green Mountain Coffee subsidiary. It would be very easy for Keurig to drop Youngevity’s CBD infused coffee blends into its distribution channel, as coffee is one of the top products infusing CBD. Its only a matter of time before the country’s largest coffee distributor enters the CBD space, and Youngevity looks like a natural target.
