DNA Brands Inc (DNAX)

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Uptick Newswire Hosts DNA Brands, Inc.’s President to Discuss the NEO Water Acquisition and New Product Expected Down the Pipeline
GlobeNewswire•December 17, 2018
PHOENIX, Dec. 17, 2018 (GLOBE NEWSWIRE) -- Uptick Newswire Stock Day Podcast features DNA Brands, Inc. (DNAX), (The Company) is a holding company that is undergoing some exciting changes. President of the company, Bernard Rubin, joined Stock Day’s Everett Jolly.

Rubin explained that historically DNA Brands was a beverage company but has been restructured. Recently DNA Brands announce the acquisition of Betta4U Brands “DBA” NEO Superwater, as a wholly owned subsidiary. They are planning to relaunch the DNA brand again and highlight the newer part of the business, alkaline water.

“The acquisition gives us the opportunity and the vehicle to pursue expansion,” explained Rubin. “We’ve got some incredible brands. They are all synonymous with a quest to provide scientifically formulated superior hydration.”

He went on to say it makes a lot of sense to co-market the brands and that they make a really good team.

“Running a beverage company is part of it but operating and building a public company requires a completely different skill set,” explained Rubin.

Joly then asked about the company’s immediate priorities. Rubin said he has several, but first and foremost they have to consolidate the NEO operation under DNA brands.

“NEO as a brand has so much untapped potential. It not only resonates with consumers it’s got incredible distribution potential. Aligning retailers and distributors with our vision is and essential step,” Rubin said.

He then said they are adding new products to the lineup. We are in the process of R & D of a CBD infused water.

“We are looking at taking DNA into specific markets and channels. And there is a lot in development as we speak, and our aim is to operate in high growth beverage categories.”

Rubin went on to say that one of the biggest opportunities right now is in the CBD market.

“Globally, CBD infused products are on fire and we hope to develop a CBD infused oxygenated water. We are expecting to receive samples next week.

Rubin went on to say that their business model is lean and efficient and that they outsource their production with various co-packers and they can produce their products anywhere I the world. Jolly then asked how they plan on scaling the two companies together. Rubin said they have a roadmap in place.

“It’s a very well thought out plan going forward with different phases that will kick in at different points. Our main objective is hit critical mass really fast. Critical mass is required to pay the bills and to be profitable,” Rubin explained. “We want to build on our distribution and create a profitable organization.”

To hear the entire interview, listen to the Stock Day Podcast, https://upticknewswire.com/featured-interview-president-bernard-rubin-of-dna-brands-inc-otcpink-dnax

About DNA Brands, Inc.

DNA Brands, Inc. is a holding company. The Primary asset of the company is the Two-Time award-Winning Energy drink line (DNA ENERGY). The flavors are citrus, lemon lime, citrus sugar free, and cranberry raspberry sugar free flavors under the DNA Energy Drink brand name. At Present the company owns all the IP that developed the energy drink line. DNA Brands recently acquired NEO Superwater.com.

DISCLAIMER
This press release contains statements that are "Forward-Looking" in nature (within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended). All Statements regarding the Company's financial position, potential, business strategy, plans and objectives for future operations are Forward-Looking statements. Many of these statements contain words such as "goal," "aims," "may," "expect," "believe," "intend," "anticipate," "estimate," "continue," "would," "exceed," "should," "steady," "plan," "potential," "dramatic," and variations of such words and similar expressions identify Forward-Looking statements, but their absence does not mean that a statement is not a Forward-Looking statement. Because Forward -Looking statements involve future risks and uncertainties, there are many factors that could cause actual results to differ materially from those expressed or implied. The Company cannot predict the actual effect these factors will have on its results and many of the factors and their effects are beyond the Company's control. Any forward-looking statement made by the Company speaks only as of the date on which it is made. The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise. Given these uncertainties, you should not rely too heavily on these forward-looking statements.

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