Barnes and Noble Inc. $BKS Founded: 1974 Market Cap: $514 Million One-Year Price Target: $7.50 (Needham) Barnes and Noble Inc. (NYSE: BKS) was originally called Arthur Hinds and Co. in 1886, and the bookstore was known as an innovator in the 1970s.
In 1974, Barnes and Noble became the first bookstore chain to advertise on television, and it became the first bookseller in the United States to discount books in 1975.
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