Sunday, November 05, 2006 5:38:19 PM
Go out and ask 10 people who you have never discussed GZFX with (strangers too...if you are up for it) if they have ever heard of GameZnFlix. To keep it fair, make sure they are in the gaming age group. Forget about if they are a subscriber ....that is asking WAY to much....just ask if they have heard of the company.
If the goal is to get the message to the public this is a fairly effective (although primative) way to measure the effectiveness of GZFX's spending campaign. Now I am in CA and I know they are doing much more advertising in rural areas.....but this exercise will not be without merit.
Take control of the ball and find out for yourself if there is an advertising impact.....but you must do so without bias. Hint: bus stop survey does not count.
Chartist1
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