MYFLIX Updates - On-boarding of new releases titles continues to occupy the daily / weekly grind for MyFlix personnel. The venture received its first "a-okay" approval from Amazon last week, with the acknowledgment that the home-page build-out and infrastructure links conform to the data management and streaming requirements. This was a HUGE relief as it will enable sub-genre pages to now be designed and added, as well as system tests to commence.
It's interesting to watch as the digital-streaming of entertainment is slowly becoming the preferred viewing methodology for more and more consumers. As the demand for the streaming of digital content grows, we are beginning to see more "specialized" sites forming... designed to deliver one, specific genre' of programming (such as HORROR films, BRITISH CINEMA or MARTIAL ARTS).
Those that ignore history are doomed to repeat it... and we see a lot of similarities between the current proliferation of genre' specific streaming sites and the early days of the Dot-Com / E-Commerce Boom... where something as limited and specific as "TunaSandwich.com" was viewed as a viable venture... before it became clear that the survivors and winners were those following a business model much closer to MyFlix... e.g., a wide variety of programming from many studio supplier partners. With each new development in the digital streaming world, we grow more confident that our multi-studio / broad selection model for MyFlix is the winning formula.
Timing wise, we will be discussing internally the release of supplier studio news, sample site pages and marketing support campaign materials... all of which will tie into our consumer launch. Yes, we plan to launch in 2018, in answer to an oft-posed email question from Shareholders.
