MyECheck name use is absconder problem, not Company's. it is elsewhere noted that the MyECheck name is associated with business, prizes, publicity, and other notoriety. Company had established the First Use of the name. The use of the name by the other party was clearly not the first use. Lanham Act Common Law name protection then applies, further embraced in California.
That becomes of interest especially since the relisting option, with that basis noted, looks more probable. It can further be a marketing tool, establishing further credibility: And Internationally. The Planet has heard of Northern California as an IT development geography.
