NeoMedia Technologies, Inc (NEOM)

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Industry DD: The Hyperfactory Lands Three Nominations in the Mobile Marketing Association’s 2nd Annual Mobile Marketing Awards

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20061102005...

NEW YORK--(BUSINESS WIRE)--The Hyperfactory, leading producers of world-class interactive mobile initiatives that connect brands to people, today announced they have been named as a finalist in three categories in the Mobile Marketing Association’s (MMA) 2nd Annual Mobile Marketing Awards program: 1. Best Use of Branding; 2. Best Use of Direct Response; 3. Innovation for Creativity in Media.

The winners for the MMA Awards, which recognize the innovation, commitment, dedication and successes of the world's leading companies and individuals in the global mobile marketing industry, will be announced on November 28th, 2006 at an awards ceremony in Los Angeles.

“It’s an honor to be recognized by the MMA for our creativity and commitment to flawless execution in mobile media and marketing,” said Derek Handley, CEO of The Hyperfactory. “We are in the business of connecting brands with people, and our brand and agency partners are delighted that our award-winning work continues to be recognized worldwide.”

In addition to its skilled creative and technical teams, The Hyperfactory has the capabilities to produce global campaigns, providing clients with a complete and effective solution to their mobile marketing needs. The company is trusted by a portfolio of notable customers including Motorola, Toyota, Proctor & Gamble, Adidas, Coca Cola, Gillette, Vodafone and Subway, all of whom rely on The Hyperfactory as an essential part of their marketing programs.

“We had a large number of high quality entries across the twelve categories” said Laura Marriott, executive director of The MMA. “The Hyperfactory submissions captured the judge’s attention, leading to three finalist nominations for our mobile marketing awards.”

About The Hyperfactory

The Hyperfactory is a pioneer in the production of world class interactive mobile marketing and business initiatives that connect brands to people. Working in close partnership with all major global media agencies, The Hyperfactory helps them to embrace the potential of emerging telecommunications technology, providing strategic counsel through the creative and development process, from conceptual ideas to execution. A winner of numerous prestigious international awards, The Hyperfactory has been responsible for some of the most innovative and effective interactive mobile marketing campaigns seen anywhere in the world. Founded in 2000, they have offices in New York, Los Angeles, Shanghai, Hong Kong, and Auckland with a development team based in Hyderabad, India and a network of operations spanning the Asia Pacific, Americas and Europe. For more information, please visit www.thehyperfactory.com

http://www.thehyperfactory.com/home/home_default.aspx

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