Apart from the notes in default
Recent Events
Cicero Consulting Group
Pura Naturals entered into a consulting agreement with Cicero Consulting Group ("Cicero"), Joe Abrahams and Michael Woloshin. Cicero is strategic consulting firm with a deep functional understanding of industries with extensive reach to business leaders. Cicero support companies in important decisions on strategy, operations, acquisitions, marketing and technology. Joe Abrahams has joined our Advisory Board.
New Products
Pura Naturals is working with a scrubber supplier on a new scrub pad for the heavy duty and professional product lines. Samples with two versions of a scrubber were made and are under evaluation. The new scrubbers will be more durable and longer lasting then the current walnut based scrubber.
Distribution
Pura Naturals is in the final stages of qualification with a major distribution company in the Midwest.
Launch of the Grease Beast Product Line
In May, 2018 a new line of cleaning products was launched, the Grease Beast Product Line. Pura Naturals launched the Grease Beast product line to highlight the unique grease attracting and cleaning capability of the BeBetterFoam. A dedicated marketing director and sales staff were brought on board for the new product line. The line was officially launched at the National Hardware Show in Las Vegas. Since the launch, the Grease Beast product line has been evaluated and approved by Ace Hardware, True Value, Orgill, Blains, Tractor Supply, and is on the shelf at Ingles grocery stores. Home Depot has approved the product for sale on homedepot.com.
The Grease Beast line is under evaluation by a major hardware store chain in New Zealand and a major medical supply company. Additional meetings are scheduled for the fourth quarter with a large hardware chain for product evaluation and store placement.
Amazon
Pura Naturals increased its on line presence by expanding the products offered on Amazon from six to eight products. Pura has seen steady growth of sales on Amazon and expects this to continue. The Grease Beast product line will be available on Amazon by the end of the fourth quarter of 2018.
