SLEEKSCAPE'S 2022 CANNABIS & MARIJUANA MANIA GRAND SALAMI -- PART II

[sleekscape]

Big move for Altria and great news for the American Hemp industry

US cigarette maker invests $2.4 billion in marijuana company

https://www.heraldtribune.com/news/20181207/us-cigarette-maker-invests-24-billion-in-marijuana-company

Key Excerpt:

A farm bill before Congress could also legalize industrial hemp at the federal level, which would further open the market for food, beverage and other companies.

Like marijuana, hemp comes from the cannabis plant but it contains less than 0.3 percent of THC, the compound that gives pot its high. But it does contain cannabidiol, or CBD, which some claim has calming and healing affects.

Earlier this summer, the U.S. government approved an anti-seizure drug that contains marijuana-derived CBD. In some states, consumers can already buy CBD-infused cooking oils, drinks and gummies.

“You can’t name a big, national-scale chain that isn’t involved already or secretly getting involved,” said Ryan Stroud, the co-founder and COO of Xanthic Beverages, an Oregon-based maker of beverages infused with CBD from evergreen bark. “They realize it’s a race and they don’t want to be left behind.”

While some companies are quietly researching cannabis-infused products, others are making their intentions clear.

Earlier this year, Tilray Inc., a medical marijuana company in British Columbia, became the first cannabis business to trade on a major U.S. stock exchange. Its market value is quickly approaching $10 billion, about the same as The Gap or Macy’s.

Molson Coors has set up a joint venture called Truss with Hexo Corp., another Canadian marijuana company. It says it will reveal more, including what sorts of products it will offer, early next year. And in California marijuana dispensaries, Heineken subsidiary Lagunitas is already selling sparkling water infused with CBD and its psychoactive cousin, THC.

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