Muscle Pharm Corporation (MSLPQ)

[MikeyInTheD]

MP products appeal to no one at this point and have no customer awareness anymore. The hardcore athletes think MP products are a joke - this has been consensus for years. Average Joe’s think MP products are too expensive and aren’t available at average retailers where they could stumble upon them randomly at a decent price. So they aren’t high end and they aren’t cheap enough to appeal to the low end. They are kind of stuck in the middle. I personally have loved MP products since the company was first launched. I even had a huge green MP decal on my truck back window for years. Had the clothing, gym back, headphones, blend bottle. Now I don’t recognize the company anymore and don’t see how they get back to growth. The market has moved on and left MP in the past. I think investors should do the same. It could catch a short term bid but the trend will continue to be down. I think it’s a takeout target at .45 - .55 and will be taken private. A larger player isn’t likely to be the acquirer because they would be better starting fresh rather than trying to start a fitness brand with a tainted name like MP.