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Tuesday, December 04, 2018 1:39:04 PM
from twitter;
"We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation," Vijaya Gadde, Twitter's head of legal, policy and trust, wrote in a blog post Wednesday.
It's long been an open secret that numerous Twitter users rely on bogus accounts and bots to inflate their follower count, said Jonah Berger, a marketing professor at Wharton School at the University of Pennsylvania. But mounting attention to the issue may have forced the company to address the problem and "boost their credibility."
That's particularly important for brands looking to drive sales to real followers, not fake ones. Keith Weed, CMO of Unilever, which owns brands like Dove and Axe, praised Twitter's move on Wednesday as a "great step forward which strengthens the industry."
even the few hardcore ottv cheerleaders left can't put a spin on that!
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