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Groupon (GRPN) Announces Distribution Partnership with AMC Theatres (AMC)
December 3, 2018 10:46 AM
Today, Groupon (NASDAQ: GRPN) announced a distribution partnership with AMC Theatres (NYSE: AMC), the world’s largest movie exhibitor. Under the terms of the agreement, Groupon marketplace users will have greater access to the movies through AMC’s thousands of theaters and screens across the United States.
“Partnering with AMC helps us bolster an already strong category for Groupon,” said Brian Fields, head of things to do, Groupon. “This integration furthers our mission of becoming the daily habit in local by connecting people with more entertainment choices in their community. Going to the movies is the quintessential local experience.”
AMC operates among the most productive theatres in the United States' top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets New York, Los Angeles and Chicago.
The Groupon and AMC integration is expected to launch in the first half of 2019. The two companies will also explore longer term opportunities to work together.
Since 2016, Groupon has sold more than 6 million units for movie offers North America. Other experience-related partnerships announced by Groupon include: GolfNow - tee times, Peek - activities, Tickets.com - tickets, Viator (Now TripAdvisor Experiences) - tours and activities, CourseHorse - local classes, and Ingresso - ticketing distribution platform.
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Groupon Goes to the Movies: Announces Distribution Partnership with AMC TheatresDecember 3, 2018 10:45 AM
