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Friday, November 23, 2018 9:43:37 AM
Here’s the lesson. A normal, competently managed public company is running a constant drumbeat campaign, a sometimes subdued, sometimes loud. It always there campaign of awareness. Of what it does what it has done. What it will do. What it aspires to. What it’s mission statement is. Why you should come along for the ride. Not one rando badly written often confusing PR every so often when we can get around to it. But a nice rhythm. Got a nice beat you can dance too.
Then when a mold product recall is front page news - the media and marketplace ALREADY know what the solution is. Your company. But right now it’s pretty clear the market doesn’t know shit. And the morning after an announced mold recall - the one public company in the world that should be the go to stock in a crisis like this. There’s no volume. It’s going to open lower than the previous close. Sad and truly pathetic
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