Right now scandal of tainted Canada cannabis is limited to fringe websites and YouTube. Tracking this story for a couple of days as it migrated from Reddit - anticipate major news outlets will jump on the story over the weekend as more photos and videos and evidence of multiple products infested with bugs, mold and more are being delivered everyday to Canadian cannabis consumers.
From crisis, emerges an opportunity. $evio HAS to get in front of this. Any number of options SHOULD be available to an integrated international public company.
A. “Friendly” media member who comes to $evio “authoritative comment” for just this occasion (do they have those relationships established?)
B. Issue an $evio PR reinforcing what it is they actually! do and how it actually! Prevents this kind of stuff - doesn’t need to name names or lay blame directly. Something like - multiple media/ social media posts have reportedly displayed multiple instances of “allegedly tainted” product - to remind/ inform consumers, politicians, health care professionals, licensed producers - there is a very simple solution to solve this problem and to reduce its repeat performance to that of .01% probability. It’s the companies entire business model. $evio
C. Get creative. Produce a video to accompany the PR - discussing the issues faces. How could something like this even happen not once apparently, but multiple times. What’s currently the issue faced that this product was for sure not tested. Or if it was. Maybe rubber stamped by the LP in-house testing protocols. - a great place for $evio to come out HARD for hard and fast riles for comprehensive independent 3rd party testing.
D. Get in touch with the guy who made the video. Do a Skype and record it. Don’t mention company names. Just the guys “experience” - walk through that and then do the “we’re you previously aware that analytical lab companies like Keystone/EVIO existed to prevent this from EveR happening? Play with his answer either way. No i wasn’t, but boy am I glad to know now! Or yes I was and it’s a crying shame you weren’t part of this supply chain to prevent people from getting sick from a product they might just have purchased as a medicine. With a compromised immune system, that inhaling moldy cannabis might actually KILL
E. If there isn’t already some policy for LABELLIING cannabis as “certified tested by a certified lab” in Canada then get out front of the issue and get lobbying! If there is - pint out how it might have failed and how it could be improved.
It’s a scandal. That’s in the sweet spot of 25 consecutive 40 foot Steph Curry 3 pointers. All net. It’s that easy to take this issue and blow it up to bring attention to what $EVIO/ Keystone will is to solve it. Using. Science. Methodology. To inform and protect the consumers health. And especially those small sick children or old grannies with compromised immune systems who shouldn’t live in fear of their medicine killing them.
